Middlesex County Cricket Club needed a new website to include team and squad profiles, fixtures and results lists, venue information and media uploads (photo’s, video and PDF’s) all driven by an easy to administer content management system.
A core objective of the project was to increase the search visibility and performance of the whole website. We therefore worked closely with our SEO department to ensure all search engine optimisation best practices were applied. Full integration with Google analytics was also undertaken to enable performance monitoring.
An essential addition to the new Middlesex County Cricket Club t20 website was its integration with key social media channels, Facebook, Twitter and YouTube to promote the MCCC brand across a variety of channels.
A jumbo footer was designed to publish automated social media feeds and a fully branded blog was also integrated into the finished website, helping to establish a highly dynamic site.