M&J Seafood boast the biggest fish distribution network in the country and are part of the largest food service group in Europe. This was an extremely high profile site with complicated functionality and a large stakeholder group to please.
We worked closely with one of our partner brand agencies to establish a complete overhaul of the M&J Seafood brand and it's online presence. The new look needed to convey the message "It's no-nonsense, straight talking, good, honest fishmongering." So it's big, bold and it's honest. With some clever layouts that adapt and respond across all devices, this is one we're properly proud of. It delivers the brand values and it looks and works beautifully (even if we do say so ourselves).